Designing the right marketing campaign that will truly impress your audience is always a difficult task, especially if you’re low on budget. However, a great promotion doesn’t have to be expensive, nor does it require too many resources. In fact, all you need to succeed is to be creative and innovative. Guerrilla marketing is a widely popular and a bit extraordinary marketing method that allows you to utilize your imagination to promote any product, including your app.
Not only that, but guerrilla marketing will help you produce the best results without having to invest too much money in the first place. This unconventional strategy will help you promote your app and engage your audience. Here are a few tips on how to successfully promote your app by using guerrilla marketing.
Every marketer today uses the Internet to push their marketing campaigns and promotions and so should you. After all, there are ways you can create an effective promotional campaign even if you’re lacking the proper funds. Guerrilla marketing can work just as well online as it does offline. Social media platforms, such as Facebook and Twitter are a great place to promote your app.
You can design a creative add, create a viral video or start a contest that will generate enough buzz around your app. While you’re at it, you can research your target audience and get to know them better. That way, you can use that information to leverage an element of surprise, which made guerrilla marketing so popular and effective. Just make sure you create something unique and creative enough that will leave your audiences speechless.
Entertaining the crowd and pleasantly surprising them is the key to effective guerrilla marketing. A perfect pitch for using this marketing method to promote your app would be a street stunt or street performance, which will capture your audience’s interest. However, you’d want to pick a place where members of your target audience usually hang out, so you can make a bigger impact. Make sure your performance doesn’t hurt you or anyone else though.
Afterwards, you can hand out promo material, such as fliers, stickers or unique custom T-shirts to your audience and other spectators. That way, you’ll make sure that people are happy and entertained and that they are aware of your app. Moreover, the better the effect your street performances and other guerrilla marketing tactics has on people, the more popular your app will become. Just be certain that the app you’re promoting is useful and valuable to your audience.
The street is your canvas
Guerrilla marketing implements unorthodox methods, in order to get people’s attention. When you decide to use the streets to promote your app, you must remember that you need to do something that will leave people in awe, but not upset them in any way. You can create wall graffiti or create sceneries out of street environment. Just make sure your message is delivered in a captivating way and that it doesn’t scare people off, but captures their attention instead.
Also, keep in mind that authorities don’t see the fine line between street art and vandalism and that they will interfere with your work if they catch your red handed. One more thing you should be aware of is that no matter how positive an effect street art has on people, if you’re message isn’t delivered properly it will only produce negative feedback.
Guerrilla marketing as a low-cost strategy that utilizes your innovation and creativity to deliver a message to your audience. The only limit in promoting your app using this marketing method is your imagination and how far are you willing to go to get people interested.
Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.