The ubiquitous presence of mobile devices has changed the way people do things, and that includes consumer patterns and ways of doing business. No matter how big or small you are, never discount the impact of Mobile Marketing. Practically everyone has access to a cellphone, with cheap data plans. People are permanently attached to their phones, and small business owners can use this as the perfect opportunity to leverage this service.
What can be done?
Here are a few tips to make it work for you. Use these as starting points so you can optimize your interaction with mobile customers, and ensure that their experience is top notch and more meaningful.
Tip 1. Ensure that you can easily be found by your mobile clients. A mobile website ensures a better browsing and shopping experience for cellphone and tablet users. Ensure that you have a mobile enabled website that can capitalize on Google. This allows your business be easily found with a few key words.
Tip 2. Pounce and engage with customers when they are nearby. Studies indicate that customers are more likely to actually step into your store when they are in the vicinity. It would be beneficial to target digital ads that are geo-tagged or targeted.
Tip 3. Never discount the coupon. Coupon clipping has always been in vogue, and it is the same for smart shoppers who seek deals. Digital coupons are the way to draw these tech savvy customers into your store. Majority of the buying populace will search for a coupon or a great deal before buying something.
Tip 4. Leverage the power of social networks. Social media definitely reach mobile customers even as they travel. Recent studies indicate that marketers utilize Facebook and Twitter to promote their business. Now, small businesses can use targeted digital ads on Facebook, as well as link their sales onto Twitter with proper hashtags, to encourage consumers to take a peek at their website and eventually turn them into paying customers over time.
Tip 5. Utilize the power of video. Majority of people prefer to watch something, over reading something. It is essential to tap this so make a video summarizing the key elements of your business. Mobile technology has already allowed people to watch tons of video at a snap of a finger. It is not longer lagging like it used to be. Video content is definitely a powerful addition to a company’s mobile marketing options. This makes your mobile site more compelling, by grabbing attention across social media networks. Don’t ever forget YouTube with its millions of users. Not to mention, that it is free.