Many wonder how Twitter can be a significant tool for expanding business. After all, it entails just typing a bunch of short words with limited characters and also a limited audience base.
Can it even reach your company’s target market?
Don’t underestimate the power of Twitter or sending Tweets, just as you cannot undermine the tweet of a bird. Even the latter bring the most melodious of sounds that captures attention. The key is to planning and producing the right message.
1.) Set Clear Goals
Many assume that just because they have thousands of followers, it will automatically translate to popularity and influence. A high number of followers won’t mean that everyone will be retweeting or even reading your messages.
2.) Know who you want to connect with
In twitter, the QUALITY more than the quantity of followers count. Be sure to select those that will have a stake in your business and those that are truly interested. Used properly, twitter has the capacity to lead people to your website, create contacts, connect you with industry leaders and your peers.
3.) Decide how twitter will fit your marketing strategy
As you become more active on twitter, you more than just follow people and vice-versa. You also now begin participating in conversations. Soon these followers will become customers who will reach out to you with queries. You also start sharing links to your blog content, and you may even begin using Twitter to search for conversations about your brand. Be careful in crafting your content and what time it is sent to maximize your reach fully.
4.) Create and optimize your twitter
You can personalize your twitter account to your hearts content. Create your own badge, icon, slogan, and even your twitter name can express who you are or who your business is. Don’t underestimate this step, because it is what determines how you will draw people to be followers.
5.) Track and Analyze results
To see if your goals have been accomplished, you have to track your twitter results. These top four tools are the most popular.
a.) Twitter analytics allows you to track your mentions, profile visits, and new followers. It also gives you the opportunity to compare your current patterns with the previous months.
b.) Commun.it provides increased engagement and a tool for tracking followers through automated tweets. They also pinpoint followers that do not really participate and they also point you towards the active followers, which gives you a chance to reengage with or follow back.
c.) Bitly, makes your links into tiny short bits, and helps you track each click.
d.) Hootsuite, which makes it easy to keep track of retweets, likes, mention, and messages. /react-text