Building a Community
It is fun to be part of a group. The connections that we form is an integral part of our humanity.
Using social media, we are able to foster this sense of community.
With social media we have an easy tool to discuss their opinions, share their thoughts, participate in conversations, network with other people and share interesting and relevant information.
People with similar interests can easily put up groups and engage with each other as well as people on opposite ends of the globe.
It is also a great business tool.
Engagement is Key
Social Media offers what TV, radio and newspapers could not. Whereas TV is a one way broadcast only communication, in Social Media the communication becomes two ways.
This allows the readers to give feedback and participate in the development of the content.
This is also where most businesses fail. They use social media as merely a broadcasting tool. That’s just wrong.
You don’t just tweet or put a status about your product and expect people to go in flocks and buy your product en masse.
As a business tool, you need to make it interactive. User engagement is of utmost importance to be successful in social media. Real connections with real people.
You need someone who your customers can trust. You need to build that connection. Interact. Find out what your tribe really needs and wants. Listen to them.
Since people are social animals they naturally equate likes and followers with trust. The more followers and likes you have, the more trustworthy that your brand is.
The bandwagon effect works perfectly here. It is important that you build social proof first and foremost.
The number of potential people with interest in your products equivalently increases as your social proof increases. The more people you have in your social network, the more chance for you to drive potential customers to your website.