There are overnight online sensations on Twitter that allow people to succeed at a blink of an eye. And then there’s you, who has sent numerous tweets with zero results. Don’t despair.
Here are some reasons why you’re not getting results and what you can do to counter that.
1. You’re Lack of Clear Strategy
It is easy to waste time on Twitter. You retweet, share posts, or maybe even lead people to your blog entry in the hopes that it will go viral. Unfortunately, you’ve seen the analytics. You only get a few hits and hardly generate leads.
Don’t give up. Stop doubt things that are not producing results. Instead, focus that time on “intentionally” creating a solid, results-oriented strategy. There’s a lot of important and free web content. Unfortunately, people just scan these articles and don’t take action. A simple twitter search can lead you to these huge wealth information.
Read through the info and take notes. Use these things you have learned to create your Twitter strategy. Outline what you should be spending your time on when interacting with Twitter. This will keep you from wasting your time with no direction. It is expected that you won’t get it right the first try, so review it weekly and make necessary adjustments.
2. You Have NO Clue How to GET MORE Followers and KEEP them
Many want a lot of followers. But sadly, majority are clueless about how to get more followers. Kim Garst, a highly respected influencer in the social media marketing community shares this valuable tip: “Use Smart Growth Tools for Smart Growth”. Garst suggests utilizing ManageFlitter, or Tweepi or Social Quant. Time and commitment is essential to make your followers grow.
3. You Do Not Have Enough Tweets
Twitter is a highly populated and dense place. Just like in the real world, only a small portion of people can actually see your tweets and hear your “voice”. Some people don’t tweet often enough due to time constraints. Others may just not know what to tweet. Often, people don’t tweet enough for fear of annoying their followers. Keep in mind that these fears are unfounded. Mark Guberti has summarized this in a case study, which this brief excerpt explains: “A very long time ago in a galaxy farther away than the Death Star, I tweeted once every hour and got a few blog visitors. Then, when I doubled my tweeting frequency to 30 minutes every day, I got double the number of visitors. After that, I decided to send out one tweet every 20 minutes and got more visitors.”
And then he goes on to say: “Since I was tweeting more often, they were seeing me more often.”
The best approach is to just go ahead and try it. There’s really no harm in trying. You have nothing to lose, but everything to gain.
4. Your Tweets do not provide value
Self promotion is the essence of your Twitter Marketing strategy. Sadly, your potential customers aren’t on Twitter to hear your sales pitch. What to do?
Heave a healthy mix of tweets that apply the rule of thirds. Apply the rule of thirds. A third of your tweets must include shared articles and tips. Another third should be engagement ones such as quotes, personal interactions, etc. And lastly, they should be self promotional. The most significant thing to remember is that each tweet should be well planned, timed, and executed with purpose of creating value that would help your followers.
5. Your “Call To Action” is Undefined
This is marketing 101. Promote yourself, but not to the point that it will annoy followers. A good strategy is to promote that is known as a “Lead Magnet”. This is defined as “An irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. As with news writing, the lead is the most essential sentence that hooks the audience in. This “Lead Magnet’s” intent is to lure your followers in and maximize their potential.
6. Your Lead Capture Page Is Non Existent
Driving traffic to your website is not the only goal. It is more important, however, to make what they call a “landing page”. This page is geared to converting normal traffic into a lead. Elaborate copy isn’t necessary on this page, as you’re not actually asking the prospect to buy anything at this point. The important thing to remember is to not distract the viewer. The sole focus at this point is to collect the email address and nothing more.