Unopens are people who you emailed to but didn’t open the email you’ve sent. The practice of sending the same email to the unopens will really help you get your message out there while staying in integrity with Marketing Principles.
This is different from spamming your messages which is sending the same email to your tribe that include people who have already opened and seen your first email.
Sending to Unopens instantly boosts your email deliverability.
Here is the step by step procedure on how to Send to Unopens in Infusionsoft.
PART 1: Look for the Email in your Broadcast List
Step 1: Go to Marketing
Step 2: Click Email & Broadcasts and Click View Email Broadcasts
Step 3: On Sent By: Choose the Person who sent the email. Or choose everyone on your list if you didn’t know who sent the email..
Step 4: Enter the Date Range when the Email Broadcast was sent.
PART 2: Choose the Right Email Batch
Step 5: On the column Name, check the subject which you used.
Step 6: On the column Start date, check the date when you sent out the broadcast
Step 7: On the column View Report, Click View
PART 3: Selecting the Unopens
Step 8: You will now be taken to a new page called View Email Batch
Step 9: Scroll down to the Broadcast Stats
Step 10: Click Unopened
PART 3: Sending a Broadcast
Step 11: You will be taken to a New Page called Email Batch Results
Step 12: Click Actions
Step 13: Send a Broadcast
Step 14: You will be taken back to the email broadcast. Add the template that you used in your first email.
Step 15: On the Recipients Section you will see the list of Unopens already added.