People nowadays are perpetually attached to their phones or tablets. In fact, 2 out of 3 internet users are active on social media. Majority of businesses have acknowledge its power and they now utilize social media to influence and build their relationships with the users. They have all established a presence in social media.
Here is what you can do to emulate them:
1. Individual Customers Should Be Understood
You can gather data from social channels because it tracks every movement of your followers. It notes their demographic and behaviors. You have the opportunity to get to know your users because it monitors what kinds of data they consume, what time they are most active online, what brands they like, and other important material of this nature that will give you a clue about them. These information will allow you to tailor your marketing strategies so that you can sell to them better. This allows you to give your VIP customers a chance to shine on your feeds, which will make them feel special and strengthen your bond even more.
2. Their Way of Thinking Can be Swayed and Influenced
Never underestimate the power of the content you post on social media. These materials allow you to sway, persuade, and inform your audience. There are various approaches—humor, educational, political, or emotional approaches on posts. It is up to you to choose what path you want to take advantage of. It can allow to shape people’s minds and behavior. For instance, the viral “ICE BUCKET CHALLENGE” for ASL research hit a chord with a lot of people across the globe and all demographics. Because of this endeavor, they were able to raise over $220 million across the globe.
3. Think Of Your Customers As CO-Creators
In the past, marketing was merely a one way affair. Businesses used ads to promote their virtues across any media possible. The hope was that this would be seen and remembered by the target audience, and result in a sale.
With the advent of social media, it is now possible to engage with your customers. Because you know their patters, you can now target the right set of audience with proper Ads geared to what they will like. You can create media campaigns, and publish those on their personal feeds across Instagram, Facebook, or Twitter. Because what you’re using to create the Ads is based on your customers personal patterns, you can even invite them to give their ideas. In effect, they co-create materials with you, which give them a sense of loyalty and ownership to your brand.
4. Geo-Targeting Must Be Utilized To Attract Local Patrons
Utilize geo-targeting to attract local and loyal patrons. Nowadays, followers can be followed by businesses wherever they go. Business can utilize iBeacon, or 7DayzEmpower, or geo-targetted pay per click ad to push their ad to users who are in their actual physical store. Users can now access relevant and essential top stories for the past week wherever they go.